What Is the Primary Motivation?
Aligning our actions to the things that matter is a key to realizing positive outcomes. Every goal is motivated by something. That something is the answer to the question “Why am I doing this?” If we ask enough why questions, we can determine the one motivation that drives our desire to achieve our goals. That motivation is our primary motivation.
What’s your primary motivation — that thing you can’t go a day without thinking about? Are your daily activities and efforts aligned to that motivation and the realization of your important goals?
What is the primary motivation for your client or customer? Are your offerings and messaging aligned to the realization of their primary motivation? If not, you might not be able to earn or keep their business.
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